💸 Do Self-Help Books Make Money?
💸 Do Self-Help Books Make Money?
Let’s Talk Numbers, Niches, and What’s Really Possible
Hey, future bestseller! If you’ve ever wondered, “Can I actually make money writing a self-help book?”—this one’s for you.
Whether you’re a coach, entrepreneur, healer, or content creator, publishing a self-help book isn’t just about impact. It can also be incredibly profitable—if you do it right.
In this post (and today’s video), we’re diving into:
- Real talk: Do self-help books make money?
- Self-help book industry statistics 📈
- Self-publishing vs traditional income
- Who’s reading these books (and what they’re buying next)
- How to use your book to build a business
- The #1 tool you need before you write a single word
- And the truth about how long it takes to write a self-help book
Let’s break it down...
🧠 Do Self-Help Books Make Money?
Short answer: Yes.
Longer answer: Absolutely—if you know how to structure, market, and position your book correctly.
Self-help is one of the most profitable nonfiction categories on Amazon and continues to grow. In fact, the global personal development industry is expected to hit $67 billion by 2030 (!!!).
If you have a transformation to share and a method that works, there's a paying audience waiting to read it.
📊 Self-Help Book Industry Statistics
Here’s why this niche is so powerful:
- Over 70% of self-help book sales are made through online retailers like Amazon
- Audiobooks are booming in self-help—especially with Millennial and Gen Z readers
- Many buyers aren’t just readers—they’re action takers who want workbooks, courses, and coaching too
That means your book isn’t a one-time sale—it’s a gateway into your brand, business, and revenue ecosystem.
👥 Demographics of the Self-Help Market
Who’s reading self-help books?
- 60% of self-help book buyers are women
- Most are between 25–44 years old
- Many are seeking personal growth, mindset shifts, healing, or entrepreneurship support
- They’re action-oriented and love follow-up tools like checklists, templates, and online support
If that sounds like your audience… hello, match made in publishing heaven. 💘
📘 How to Use Your Book to Build a Business
Writing a self-help book doesn’t just give you authority—it can become the center of your brand.Here’s what one well-written book can lead to:
- 🔹 Workbooks & Journals
- 🔹 Online courses + masterclasses
- 🔹 1:1 coaching, group programs, masterminds
- 🔹 Speaking gigs & media coverage
- 🔹 High-ticket sales (without cold calls)
- 🔹 Email list growth & trust-building funnels
💬 Want examples?
👉 One of my clients, Ines Johnson, made $50,000+ in 2 weeks with a book + workbook + course combo
👉 Numerous other clients have built a thriving empire off the back of one self-help book. You can build an entire business from one book—if it’s structured to sell. (And if you stick with me, it absolutely will be.😉)
⏱️ How Long Does It Take to Write a Self-Help Book?
More good news: It doesn’t have to take a year.
With the right system, you can go from idea to finished draft in as little as 14 days.
And no, that’s not a gimmick.
📘 Check out How to Write a Self-Help Book in 14 Days — my bestselling book + workbook combo that gives you a step-by-step daily roadmap.
Want support while you write?
🎓 Join Bestseller Academy and write your book in just 30 days with coaching, templates, and accountability.
📄 Want to Start Today? Grab My Free Self-Help Book Outline Template
Don’t guess. Don’t wing it.This free creative work plan + outline will help you structure your book so it’s clear, transformational, and built to sell—from the very first page.
It’s the same 9-part framework I use with my private clients and in How to Write a Self-Help Book in 14 Days.
📥 Download my self help book template here
🎥 Watch the Full Video: Do Self-Help Books Make Money?
Click here to watch on YouTube
📺 Don’t Miss These Related Videos:
- HOW TO WRITE A BESTSELLING SELF-HELP BOOK | 3 THINGS YOU NEED TO KNOW
- HOW TO STRUCTURE A SELF-HELP BOOK | Use the Bestselling Self-Help Outline
- HOW TO WRITE A SELF-HELP BOOK FAST!
- HOW LONG DOES IT TAKE TO WRITE A SELF-HELP BOOK?
-
CAN ANYBODY WRITE A SELF-HELP BOOK?
- BINAURAL BEATS FOR FASTER WRITING
💬 Final Word from Your Book Coach
Yes, self-help books make money.
But more importantly? They make impact.If you’ve got a message, a method, or a mission—you’re already halfway there.
Now let’s get your book out into the world (and into the hands of the people who need it most).
🎁 Grab your free Self-Help Book Template
📘 Get the book + workbook
🎓 Join the 30-Day Bestseller Academy course
☎️ Book a free get-to-know-you call
You’ve got the message. Let’s write the book. 💖
💥 Read this next: How to Write a Self-Help Book
Happy writing!
🌺 Lisa
http://author.coach